My work for DAZN spans hundreds of pieces of content, but the #GameChanged campaign best demonstrates the breadth of my skill set. From the original Game Changed campaign — where I worked extensively as a visual researcher and offline editor — through to the campaign’s many adaptations across international markets, I was responsible for maintaining the energy, vibrancy, and visual identity of the original creative. This involved integrating local sports, athletes, and cultural references specific to each market, requiring both a strong knowledge of regional sporting heroes and highly tailored visual research. I also re-edited content to preserve the pace and impact of the original campaign while adapting it for different audiences and formats, before overseeing localisation into multiple languages.